UGG Trades Neutrals for Pink With the "Dusty Orchid" Collection
With a campaign starring ADÉLA, Molly Santana and Paloma Sandoval.
UGG just declared that pink is the color of the year. Known and loved for its classic, cozy neutrals, the Southern California-based lifestyle giant is completely flipping the script with its latest drop: The Dusty Orchid Collection. Think your favorite UGG classics, but instead of keeping your warm in toasty earth tones and sandy shades, they’re dipped in a gorgeous shade of pink shade that radiates pure, effortless joy.
To bring this bold vision to life, UGG tapped three of our favorite celebrities of the moment who are currently rewriting the rules of fashion, music and culture. The playful campaign features Slovak-born pop sensation ADÉLA, rapper Molly Santana and Canadian model Paloma Sandoval. Together, this powerhouse trio embodies a new generation of creatives who lead with absolute authenticity and self-confidence.
As for the footwear? It’s all the pairs we have loved for years now, finally launching in the perfect color. The collection features four must-have styles reimagined in the new and improved “Dusty Orchid” colorway: the Classic Mini, the Classic Micro, the Lowmel and the Quill Mary Jane.
The low-profile collection has the next generation’s love for UGG’s miniature versions in mind, with year-round, everyday comfort and style at the forefront of the drop.
The UGG “Dusty Orchid” collection is available to purchase now on the UGG website and select retailers.
In other news, Nike got the pink memo, too, with its new Mind 002 sneaker.
