NORMFORM's Latest Campaign Is Backed by Nike
With the latest collection styled alongside the First Sight sneaker.
NORMFORM dropped its “Collection 03,” accompanied by a campaign titled “BETWEEN” that leans into home-centered intimacy. Backed by Nike, the visual rollout showcases the streetwear brand’s latest garments styled alongside the new Nike First Sight Mirage and First Sight Noir sneaker models.
Photographed by Nikolai Voelcker and styled by Morena Salas, the campaign highlights a range developed from 18 months of community feedback. The London-based label revisits its signature insert paneling, raw-edge finishes and subtle fabric distressing across a series of lightweight, seasonal items. Key pieces include an evolved version of the brand’s popular sweatpants rewritten into a relaxed sweatshort, the Boomerang Polo in a fresh colorway and a customizable Multi-Knot Halter Top designed for multi-wear styling. According to the brand, these are “basics that aren’t basic.”
Material development takes a responsible turn for this rollout. Over half of the garments are constructed from deadstock fabrics sourced directly from Italy, while the remaining cotton styles are shaped from 100% organic cotton and produced in Portugal.
The NORMFORM “Collection 03” items are split into two releases, with the first drop available now and the second launching in August via the brand’s website, so head there now to get your fix.
In other news, check out Jean Paul Gaultier’s latest couture show, marking Durank Lantink’s couture debut.
