ALO Launches Its First-Ever Sunglasses Collection
With a campaign starring Lila Moss, Amelia Gray and Alton Mason.
Alo is stepping beyond activewear. The Los Angeles-based fashion and lifestyle brand has officially entered the accessories space with the launch of its first-ever sunglasses collection, introducing six premium silhouettes that blend luxury with its signature wellness-inspired aesthetic. These are about to be your new holiday staple.
Designed in LA and handcrafted in Japan, the debut range balances timeless design with contemporary appeal. Each frame is made from premium Takiron acetate, a material renowned for its rich color, durability and high-quality finish, with select styles featuring custom gold and palladium-plated hardware. Every pair is hand-polished by skilled artisans, underscoring Alo’s commitment to craftsmanship as it expands its lifestyle offering.
To mark the launch, Alo tapped filmmaker Bardia Zeinali to direct the campaign set against the vibrant backdrop of Miami. Captured alongside photography by Stuart Winecoff and styling by Carlyne Cerf de Dudzeele, the visuals celebrate individuality, self-expression and the idea that changing your perspective can transform the way you experience the world.
The campaign stars cool-girl faves including Lila Moss, Amelia Gray, Alton Mason and Lara Stone, each bringing their own distinct point of view to the collection.
More than just a new accessory category, Alo’s inaugural eyewear launch signals the brand’s continued evolution beyond the studio, translating its signature blend of wellness and elevated design into everyday fashion essentials.
Head to the brand’s website to shop the new pieces.
In other news, Mugler’s first handbag campaign stars a female bodybuilder.
