Delilah Belle Debuts Alo's Newest Softsculpt Legging
Reimagining the popular scrunch style with Alo minimalism.
Alo Yoga is giving the viral scrunch legging a sleek, high-fashion makeover. Fronted by model and artist Delilah Belle Hamlin, the lifestyle and activewear giant has officially debuted the Softsculpt Define: The Invisible Scrunch Legging — a seamless fusion of body-shaping contour apparel and the brand’s signature minimalism.
Unlike traditional activewear that relies on visible exterior ruching, the Softsculpt Define conceals its defining feature on the inside. Engineered with an invisible interior scrunch, the silhouette delivers an instant lift and sculpted rear contour without any visible gathering on the outside. The front is kept completely seam-free to eliminate ride-up, while a subtle V shape at the back accentuates natural curves.
Made from Alo’s signature medium-compression Softsculpt fabric, the piece offers a buttery-soft feel, breathable all-day wear and a refined, subtle sheen. It is designed to effortlessly transition from studio sessions to the street, with layering and casual ensembles in mind.
In the debut campaign, Hamlin strips back the styling in classic black, highlighting the collection’s focus on shape and clean lines. Available in both full-length and 7/8 cuts, the legging launches in four versatile colorways: Black, Navy, Espresso, and Summer Romance Red.
The Alo Softsculpt Define Legging is available to purchase now on the Alo website and select global retailers.
In other news, Athleta launched a new partnership with the San Francisco Ballet.
