Stine Goya and Umbro Take Football Style Off the Pitch
Linking up for their second collaboration.
Stine Goya and Umbro are returning for round two, swapping the football pitch for the places where matchday culture really comes alive. Following their first collaboration in 2025, the Danish designer and British sportswear label reunite for “Where We Meet,” a five-piece capsule inspired by the community, rituals and after-hours energy surrounding football. Drawing on the soul of ’90s Britain, the collection looks to greasy spoons, pub corners and graffiti-covered club bathrooms, spaces where football, rave and youth culture have long overlapped.
The lineup includes three boxy collared jerseys, a slim-fit T-shirt featuring a hand-painted checkerboard print and a lightweight long-sleeve sweatshirt covered in doodles and handwriting inspired by a well-loved pub bathroom wall. Across the jerseys and tee, Umbro’s signature crest gets a romantic lace treatment, bringing a softer, more feminine touch to classic sportswear.
The accompanying campaign stars professional dancer Didde-Mie Lykke, who moves through a local pub, capturing the spontaneity and energy of these communal spaces. More than a football-inspired collection, “Where We Meet” explores the rituals that bring people together, from terrace chants and post-match pints to dancing with strangers.
“Where We Meet” launches on August 31. Head to the Stine Goya and Umbro websites for more.
In other news, Chloë Sevigny stars in 7 For All Mankind’s FW26 campaign.
