Kith Women Redefines Activewear With "Proper Form"
Merging high fashion, elegance and performance for the fall season.
Kith Women is back with its latest activewear collection, “Proper Form,” a study of movement focused on taking modern activewear seamlessly into everyday style.
Shot inside a grand, Parisian-inspired interior filled with classical furnishings and glittering chandeliers, the campaign pairs performance-led designs with high fashion. The collection sees the return of Kith’s signature Studio and Active fabrications, introducing versatile silhouettes like plunge neck tanks and cross-back rompers, made for lighter workouts and activity, alongside a variety of bras, leggings and shorts.
The visual palette leans into rich earth tones balanced with Kith’s signature hues. Layered pieces stand out through structured outerwear, including the Andrei Panelled Track Jacket and Reyna Pleated Track Pant. Accessories keep things functional yet sleek, featuring reflective headbands alongside grippy crew and knee-high socks designed for studio routines.
To celebrate the release, Kith Women is taking “Proper Form” on a global movement tour. Following a kickoff event at Patina Osaka with Ami Pilates, the brand is heading to Paris’ Dream Seven and London’s referral-only Sunday Sporting Club for exclusive reformer Pilates sessions.
“Proper Form” drops on September 18th on the Kith website and select retailers.
In other news, NikeSKIMS called up everyone’s favorite Olympic athletes for its Fall ‘26 campaign.
