PUMA

Chelsea Footballer Sandy Baltimore Talks Fashion, Football and London Life
Sports

Chelsea Footballer Sandy Baltimore Talks Fashion, Football and London Life

We caught up with the baller at the PUMA Flagship Store Launch in London.

The Hypebae Best: The Top Sneakers, Collaborations and Footwear of 2025
Footwear

The Hypebae Best: The Top Sneakers, Collaborations and Footwear of 2025

From Collina Strada’s PUMA Mostro to Nike’s team up with KNWLS, these are the hottest footwear drops of the year.

PUMA Dips Into the Archives for New Speedcat Lux Pack
Footwear

PUMA Dips Into the Archives for New Speedcat Lux Pack

Debuting an all-new Speedcat Wedge sneaker for the it-girls.

PUMA and ROMBAUT Are Going Back to the Future for Season 2
Footwear

PUMA and ROMBAUT Are Going Back to the Future for Season 2

“Levitation” sneakers arriving in three new colorways.

PUMA and Madhappy Drop Their First-Ever Collaboration
Sports

PUMA and Madhappy Drop Their First-Ever Collaboration

Fronted by London It-girl Lila Moss.

This FENTY x PUMA Collab Does Soccer Rihanna's Way
Sports

This FENTY x PUMA Collab Does Soccer Rihanna's Way

Complete with goalie jerseys, cleated slides and lots of metallics.

PUMA’s New Podcast Unpacks the Football Shirt Trend
Sports

PUMA’s New Podcast Unpacks the Football Shirt Trend

Is blokecore sustainable or on its way out?

PUMA and Swarovski Are Dropping Crystal-Covered Kicks
Footwear

PUMA and Swarovski Are Dropping Crystal-Covered Kicks

The newest Speedcat is covered in over 5,000 crystals in honor of Swarovski’s 130th anniversary.

Jil Sander and PUMA Are Taking Us Back in Time
Footwear

Jil Sander and PUMA Are Taking Us Back in Time

Reigniting their partnership with the launch of the new King Avanti football sneaker.

Footwear Collabs That Stole the Show at Fashion Week SS26
Footwear

Footwear Collabs That Stole the Show at Fashion Week SS26

From fluffy Mary Janes to corset-laced kicks.

Ahluwalia and PUMA Debut Their First-Ever Collaboration
Footwear

Ahluwalia and PUMA Debut Their First-Ever Collaboration

Putting a fresh spin on the signature Suede sneaker.

PUMA and GUIZIO Take Us Back to the '90s
Fashion

PUMA and GUIZIO Take Us Back to the '90s

With a new collaboration featuring trendy tracksuits and the all-new H-Street sneaker.

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