ROSÉ Stars in PUMA’s Latest Speedcat Croc Campaign
Launching in the perfect seasonal color palette.
PUMA is taking its motorsport-inspired heritage to new heights with the launch of the Speedcat Croc, an elevated iteration of its classic low-profile silhouette. Introducing the new design as the face of the campaign is global superstar and frequent PUMA collaborator ROSÉ, who brings her confidence and style to a cozy, softly-lit retro setting.
The special-edition drop reimagines the legendary racing shoe by blending tactile suede uppers with glossy, crocodile-textured overlays along the Formstrip and eyestays. Designed to strike a balance between subtle luxury and street-ready style, the collection plays with the rich contrast between matte textures and reflective details. Tonal laces and understated PUMA branding complete the refined aesthetic.
Arriving in three versatile colorways — deep brown, black, and off-white — the Speedcat Croc offers a sophisticated twist on a timeless staple. The low-profile silhouette continues to serve as an icon of speed and style, proven once again by ROSÉ’s chic interpretation of the footwear classic. Dressed in fresh new colors for the colder months, the new pack proves that the classic sneaker is here to stay for Autumn/Winter 2026.
The PUMA Speedcat Croc will be available to purchase starting October 15 on the PUMA website and select retailers.
In other news, waf. and adidas are launching their collaborative Superstar ADV worldwide.
