PUMA and Madhappy Serve West Coast Warmth in Their New Collaboration
With Los Angeles-infused footwear for the new season.
PUMA and Los Angeles-based lifestyle label Madhappy are teaming up once again for their third collaborative drop, bringing a dreamy, sun-soaked dose of West Coast optimism into Fall/Winter 2026. Centering the concept of “inactive activewear,” the new collaboration is a thoughtful celebration of recovery, soft comfort and intentional rest beyond movement.
Nodding to California’s serene natural landscape, the line arrives in a palette of earthy neutrals inspired by coastal trails, sandy beaches and Malibu sunsets. At the core of the footwear range, iconic silhouettes are reimagined with a handcrafted feel. Highlights include a Madhappy-exclusive Speedcat Plus, the low-profile H-Street, and a special-edition PUMA Suede detailed with Madhappy’s signature blanket-stitch embellishments and playful branding.
The elevated apparel range seamlessly reinterprets heritage athletic design. Standout pieces include a cropped knitted T7 jacket paired with sweeping flared pants, offering soft textures and contemporary, laid-back proportions perfect for effortless everyday wear.
Dutch model Yasmin Wijnaldum stars in the dreamlike campaign photographed by Gillian Garcia. Channeling ’90s editorial nostalgia against the Pacific Ocean backdrop, the imagery captures an easy balance of warmth and stillness along the Pacific Coast Highway.
The collection and exclusive Speedcat Plus will be available to purchase starting August 28, via the Madhappy website. The full range will follow on September 5 on the PUMA website and select retailers.
In other news, Cecilie Bahnsen and ASICS launched their newest collaboration.
