PUMA

All the Runway Collaborations at Fashion Week FW26
Fashion

All the Runway Collaborations at Fashion Week FW26

From Willy Chavarria and adidas, to Junya Watanabe and Stüssy.

Our Favorite Moments From Men's Fashion Week FW26
Fashion

Our Favorite Moments From Men's Fashion Week FW26

From Hudson Williams’ runway debut to Willy Chavarria’s performance masterclass.

The Latest 2010 Fashion Trend To Make its Return? Wedge Sneakers
Footwear

The Latest 2010 Fashion Trend To Make its Return? Wedge Sneakers

Love it or hate it, you’ll be seeing a lot more of this one in 2026.

Chelsea Footballer Sandy Baltimore Talks Fashion, Football and London Life
Sports

Chelsea Footballer Sandy Baltimore Talks Fashion, Football and London Life

We caught up with the baller at the PUMA Flagship Store Launch in London.

The Hypebae Best: The Top Sneakers, Collaborations and Footwear of 2025
Footwear

The Hypebae Best: The Top Sneakers, Collaborations and Footwear of 2025

From Collina Strada’s PUMA Mostro to Nike’s team up with KNWLS, these are the hottest footwear drops of the year.

PUMA Dips Into the Archives for New Speedcat Lux Pack
Footwear

PUMA Dips Into the Archives for New Speedcat Lux Pack

Debuting an all-new Speedcat Wedge sneaker for the it-girls.

PUMA and ROMBAUT Are Going Back to the Future for Season 2
Footwear

PUMA and ROMBAUT Are Going Back to the Future for Season 2

“Levitation” sneakers arriving in three new colorways.

PUMA and Madhappy Drop Their First-Ever Collaboration
Sports

PUMA and Madhappy Drop Their First-Ever Collaboration

Fronted by London It-girl Lila Moss.

This FENTY x PUMA Collab Does Soccer Rihanna's Way
Sports

This FENTY x PUMA Collab Does Soccer Rihanna's Way

Complete with goalie jerseys, cleated slides and lots of metallics.

PUMA’s New Podcast Unpacks the Football Shirt Trend
Sports

PUMA’s New Podcast Unpacks the Football Shirt Trend

Is blokecore sustainable or on its way out?

PUMA and Swarovski Are Dropping Crystal-Covered Kicks
Footwear

PUMA and Swarovski Are Dropping Crystal-Covered Kicks

The newest Speedcat is covered in over 5,000 crystals in honor of Swarovski’s 130th anniversary.

Jil Sander and PUMA Are Taking Us Back in Time
Footwear

Jil Sander and PUMA Are Taking Us Back in Time

Reigniting their partnership with the launch of the new King Avanti football sneaker.

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