The creative walks Hypebae China through her career thus far.
Co-founders Maja Freiman and Alva Johansson talk to Hypebae about their design process.
“It’s a feeling. It’s punk. It’s irreverent,” says the brand’s founder, Alexia Elkaim.
It’s finally happening, but at what cost?
The Swedish designer speaks to Hypebae about the inspirations behind her SS23 collection for AVAVAV.
Revealed exclusively on Hypebae.
“When you think of luxury fashion, it’s the most contemporary form of garment making, so it feels very strange to ignore the majority of people.”
The designer takes us backstage and shares what makes her latest collection unique.
“I don’t design for idols, I design for the contemporary woman standing in the street.”
A conversation with the executive producer on championing community, producing Nguyen Inc’s first runway show and more.
Hypebae speaks with designer Marcelo Gaia.
The creative behind some of the internet’s favorite sneaker corsets.
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