Fruity Booty underwear makes quarantine dressing fun and chic.
Along with its newest campaign contest winners.
To support today and every day.
Featuring nine brand ambassadors in lingerie from the “Love Lace” collection.
Celebrating the lingerie brand’s second anniversary.
Including new pieces created in collaboration with Adam Selman.
From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.
Check out Rihanna’s April lingerie drop here.
Hong Kong-based lingerie boutique SHEER’s Lisa Cheng teaches us everything from sizing to wearing bras the correct way.
New colorways include “Frostee,” “Buttercup” and “Sprinkle”
In the lead-up to the 2020 Tokyo Olympics.
Load More
