Savage X Fenty Drops Summer Collection and Launches Search for Next Campaign Star
Celebrating the lingerie brand’s second anniversary.
Rihanna‘s Savage X Fenty is celebrating its second anniversary with the launch of several new summer collections and an accompanying campaign featuring members of the brand’s community, photographed from home.
Set to release monthly over the course of May through July, each summer collection — appropriately dubbed Savage X Summer — features re-issued fan favorite styles spanning bras, underwear and lingerie such as garter belts. Modeling the new wares are a series of Savage X Fenty brand ambassadors including Jordan Emanuel and Ayesha Perry, who conducted photo shoots from home. Mixed media artist Rafatoon then customized each image with creative treatments, textures and illustrations developed in partnership with the brand.
Expanding the campaign, Savage X Fenty is also hosting a contest allowing fans to enter for a chance to star in its upcoming July promotion. According to an official announcement on Instagram, all you have to do is follow the Savage X Fenty account and post your fiercest selfie of yourself wearing the brand, hash-tagged with #SavageXSummer and #contest.
The first Savage X Fenty Summer 2020 collection ranges from $12.50 to $105 USD at Savage X Fenty’s website. The Savage X Summer campaign contest is open through May 20.
