Rihanna‘s Savage X Fenty has enlisted Megan Thee Stallion as its new brand partner, spotlighting the rapper in a Spring/Summer 2020 social media campaign hashtagged #SavageXTheeStallion. Hot Girl Meg, whose “Savage” remix continues to chart on the Billboard Hot 100, is a fitting choice for the similarly named lingerie brand.
“Meg is the energy we were looking for,” Rihanna explained in a statement. “She is a risktaker with an attitude, character and personality.” Meg herself took to Instagram with the campaign’s first images depicting the Houston-based rapper in the lacy yellow Helena bra and thong set, as well as a more casual black T-shirt bra and boyshort.
“In my Savage X Fenty I feel sexy, comfortable and confident. We want all the hotties around the world to feel good about themselves exactly as they are,” Megan said.
Take a look at the #SavageXTheeStallion campaign above. All pieces are available to shop at the Savage X Fenty website.