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Inspired by the Scandinavian summer.
“Queer presentation has been defined by what was palatable to the heteronormative society for too long,” says photographer Soraya T. Zaman.
An homage to the Swedish tradition of ice bathing.
The creative director’s apartment features some impressive IKEA hacks, too.
The Boa Pouf adds a playful touch to any living space.
Featuring a special print in homage to the label’s hometown.
For all the minimalists out there.
Located in a former embassy building.
Welcome to the future.
Swedish Fashion Council seeks to find better alternatives “relevant for today’s fashion industry.”
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