Acne Studios' New Headquarters Embodies Scandinavian Brutalism
Located in a former embassy building.
Acne Studios has opened its new headquarters at the former Czechoslovakian Embassy in Stockholm, Sweden. Floragatan 13, the name of the building and the street on which it is located, is a looming stone structure that serves as a classic example of Brutalist architecture from the ’70s.
Floragatan 13, originally designed by Jan Bočan, has been completely restored and re-outfitted to facilitate a “fashion school”-like atmosphere encouraging communication and creative collaboration between teams. The ten-floor building houses a range of custom fixtures and art. Carved stone seating and a metallic library table were designed by Max Lamb, while artist Daniel Silver, created a series of abstract collages made of surplus Acne Studios fabric. The brand’s trademark pink appears in rooms throughout the building, tying the space together.
“Acne Studios is always evolving, and I want this space to evolve with us. We will continue to add details in the month and years ahead,” Creative Director Jonny Johansson said.
Check out photos of the newly unveiled space above and don’t miss out on Acne’s collaborative handbag collection with Mulberry.