Fashion

Acne Studios' New Headquarters Embodies Scandinavian Brutalism

Located in a former embassy building.

2,978 Hypes

Acne Studios' New Headquarters Embodies Scandinavian Brutalism

Located in a former embassy building.

Acne Studios has opened its new headquarters at the former Czechoslovakian Embassy in Stockholm, Sweden. Floragatan 13, the name of the building and the street on which it is located, is a looming stone structure that serves as a classic example of Brutalist architecture from the ’70s.

Floragatan 13, originally designed by Jan Bočan, has been completely restored and re-outfitted to facilitate a “fashion school”-like atmosphere encouraging communication and creative collaboration between teams. The ten-floor building houses a range of custom fixtures and art. Carved stone seating and a metallic library table were designed by Max Lamb, while artist Daniel Silver, created a series of abstract collages made of surplus Acne Studios fabric. The brand’s trademark pink appears in rooms throughout the building, tying the space together.

“Acne Studios is always evolving, and I want this space to evolve with us. We will continue to add details in the month and years ahead,” Creative Director Jonny Johansson said.

Check out photos of the newly unveiled space above and don’t miss out on Acne’s collaborative handbag collection with Mulberry.

Read Full Article
Text By
Share this article

What to Read Next

New Balance Brightens up the 530 Shoe in Neon Yellow
Footwear

New Balance Brightens up the 530 Shoe in Neon Yellow

The Y2K-inspired silhouette gets a day-glo treatment.

Saint Laurent's Logo Tote Bag Is Oh-So Chic
Fashion

Saint Laurent's Logo Tote Bag Is Oh-So Chic

The ultimate cozy girl staple.

Here Are the Best Beauty Advent Calendars to Buy This Year
Beauty

Here Are the Best Beauty Advent Calendars to Buy This Year

‘Tis the season.


Glossier's Anticipated London Pop-Up Is Finally Here
Beauty

Glossier's Anticipated London Pop-Up Is Finally Here

Here’s everything you need to know.

Apple Will Reportedly Replace iPhones With Smart Glasses "in Roughly a Decade"
Culture

Apple Will Reportedly Replace iPhones With Smart Glasses "in Roughly a Decade"

Emphasizing the future of wearable tech.

Alexander McQueen's SS20 Pre-Collection Is a Rebellious Take on Modern Femininity
Fashion

Alexander McQueen's SS20 Pre-Collection Is a Rebellious Take on Modern Femininity

The range features sophisticated tailored suits and sleek leather dresses.

Here Are the Biggest Fashion Moments of 2019 – And the Trends to Look Forward to in 2020
Fashion

Here Are the Biggest Fashion Moments of 2019 – And the Trends to Look Forward to in 2020

As reported by Lyst’s 2019 Year in Fashion.

Lili Reinhart Calls Out Photo-Editing Apps For "Creating Unrealistic Standards Of Human Bodies"
Culture

Lili Reinhart Calls Out Photo-Editing Apps For "Creating Unrealistic Standards Of Human Bodies"

“Our bodies should not conform to ‘one size fits all.’”

Here's Every Item in the New Kylie Cosmetics Holiday Collection
Beauty

Here's Every Item in the New Kylie Cosmetics Holiday Collection

Have you been naughty or nice this year?

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.