Fashion

Ader Error's SS18 Campaign Is a Nod to Millennial Selfie Culture

Art imitating life.

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4,689 Hypes

Ader Error's SS18 Campaign Is a Nod to Millennial Selfie Culture

Art imitating life.

Ader Error presents its Spring/Summer 2018 campaign which is reflective of millennials’ obsession with taking selfies. Just last month, the Koran label unveiled its Spring/Summer 2018 Resort lookbook which was filled with colorful, warm weather pieces. In the campaign dubbed “Take A Selfie,” models are styled in trendy streetwear offerings whilst snapping shots of themselves.

Staples in the range include a long, khaki parka styled with red accessories and a light blue two-piece suit worn with sneakers. The looks throughout the entire campaign give off grungy, vintage-inspired vibes. The streetwear roots of the brand shine through in the form of vibrant oversized tees and sweaters which pair well with denim.

You can now head over to Ader Error’s official website to purchase the collection.

For more from the brand, take a look at the recently released Maison Kitsuné x Ader Error collaboration.

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