What on Earth Is This Mysterious Brand That Gigi Hadid Can't Stop Wearing?

Get the lowdown on her style secret.

Fashion
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There’s no doubting the fact that supermodel Gigi Hadid has fast become a fashion icon worldwide. Known just as much for her casual, off-duty looks as she is for glamorous red carpet looks like the one she unveiled at the Met Gala, Gigi’s sense of style has made us all desperate to pull off her effortlessly chic aura.

Although the vast majority of us can only dream of affording the pieces regularly rocked by the eldest Hadid, there’s one low-key brand that she’s been spotted wearing that’s had us cozy girls intrigued. The eagle-eyed fans amongst you may have noticed her sporting a minimal hoodie emblazoned with nothing other than a small, graphic coat hanger on the chest and no additional branding. For anyone who’s wondered what in the world this mysterious brand is, we’ve done the hard work for you – Hadid’s favorite hoodies come courtesy of the brand Holzweiler.

This family-run Norwegian label was already well known in Scandinavia for its luxury scarves but soon expanded its business into apparel, too. With a focus on quality, everyday essentials, the cozy Hangon hoodie for both men and women is staple of the brand’s roster regardless of the season. Hadid’s already been seen wearing this comfortable hoodie in black, burgundy and orange colorways and if it’s good enough for Gigi, then it’s good enough for us.

Flick through the gallery above and see how the supermodel has styled hers – you can shop a selection of hoodies now on Holzweiler’s web store and select retailers worldwide for 1,500 NOK (approx. $185 USD).

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