Red Nose Day, the national campaign to end child poverty, recently announced a collaborated with Elbi — an innovative philanthropy platform and app — as its very first partner for a newly-launched donation technology. In celebration of this distinctive partnership, the app has turned red for Red Nose Day as part of a full platform takeover running from May 18-30 to raise awareness and money to end child poverty.
To get involved, fans can download the app and donate money to the cause by sharing an image or a video of themselves as well as challenging friends to do the same thing. Users will be able to win exclusive prizes for every dollar donated during the takeover, some of which include the red Supreme x Rimowa luggage and a signed Victoria Beckham Red Nose Day T-shirt, to name just a few.
You can find out how the video app works here. For more on how you can donate to Red Nose Day, visit the website and all you Supreme fans, don’t forget to check out the brand’s collaboration with Clarks Originals.