Swedish brand Axel Arigato is mostly known for its sleek sneaker offerings, however it also has a strong range of apparel and accessories that retain its minimalist roots. In honor of Pride month, Axel Arigato has produced two new hoodies and a stunning campaign, titled “Love All” which showcases and celebrates the LGBTQ community.
Lensed in Lagos, the vibrant campaign intends to highlight the lack of LGBTQ rights that exist worldwide – in Nigeria, same-sex sexual activity is currently illegal and can come with a hefty prison sentence and as a result, LGBTQ individuals are often subject to violence attacks and very few of them are open about their orientation. For the “Love All” collection, Axel Arigato has updated its signature Tori bird hoodie in a rainbow hue, as well as amending the lettering on it’s Arigato hoodie with a multi-colored finish, for a limited-edition capsule that will donate 10% of all sales from the hoodies directly to leading non-profit organization, The Kaleidoscope Trust.
Get a closer look at the campaign and the products in the gallery above. You can shop Axel Arigato’s “Love All” collection from July 7 at axelarigato.com or in the brand’s stores in London and Stockholm.
Axel Arigato London
19-23 Broadwick Street,
Axel Arigato Stockholm
111 46 Stockholm