Fashion

Axel Arigato's "Love All" Campaign Brings Awareness to LGBTQ Rights Worldwide

Shot in Lagos, Nigeria.

By
1,918 Hypes

Axel Arigato's "Love All" Campaign Brings Awareness to LGBTQ Rights Worldwide

Shot in Lagos, Nigeria.

Swedish brand Axel Arigato is mostly known for its sleek sneaker offerings, however it also has a strong range of apparel and accessories that retain its minimalist roots. In honor of Pride month, Axel Arigato has produced two new hoodies and a stunning campaign, titled “Love All” which showcases and celebrates the LGBTQ community.

Lensed in Lagos, the vibrant campaign intends to highlight the lack of LGBTQ rights that exist worldwide – in Nigeria, same-sex sexual activity is currently illegal and can come with a hefty prison sentence and as a result, LGBTQ individuals are often subject to violence attacks and very few of them are open about their orientation. For the “Love All” collection, Axel Arigato has updated its signature Tori bird hoodie in a rainbow hue, as well as amending the lettering on it’s Arigato hoodie with a multi-colored finish, for a limited-edition capsule that will donate 10% of all sales from the hoodies directly to leading non-profit organization, The Kaleidoscope Trust.

Get a closer look at the campaign and the products in the gallery above. You can shop Axel Arigato’s “Love All” collection from July 7 at axelarigato.com or in the brand’s stores in London and Stockholm.

Axel Arigato London
19-23 Broadwick Street,
W1F 0DF

Axel Arigato Stockholm
Smålandsgatan 20,
111 46 Stockholm

Read Full Article

What to Read Next

City Girls Release New Video for "Sweet Tooth"
Music

City Girls Release New Video for "Sweet Tooth"

That’s a whole lot of eye candy.
2,306 Hypes


Listen to Tommy Genesis' New Single, "100 Bad"
Music

Listen to Tommy Genesis' New Single, "100 Bad"

An artist to keep your eye on.
819 Hypes

There's a Knit Air Jordan 1 Low "Shattered Backboard" On Its Way
Footwear

There's a Knit Air Jordan 1 Low "Shattered Backboard" On Its Way

First satin and now Flyknit.
810 Hypes

Summer Is Officially Here, Charli XCX Just Dropped Two New Singles
Music

Summer Is Officially Here, Charli XCX Just Dropped Two New Singles

Perfect for your summer playlist.
756 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.