The Ordinary Announces Its Departure from Sephora

The brand is heading to Ulta instead.

By //Beauty

The Ordinary has announced today that it will no longer be available to purchase at Sephora. At the end of April, we shared news surrounding its parent company, DECIEM, which had been experiencing monetary issues. According to The Cut, the The Ordinary will now stock at Ulta.

Over on Sephora‘s United States version of its web store, The Ordinary and Deciem products are no longer searchable. Recently, Deciem’s founder and CEO Brandon Truaxe told an Instagram user via the brand’s account: “We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The company has experienced a whirlwind of press following Truaxe’s outspoken decisions. With its dedicated fanbase and slew of innovative products, it’s clear that Deciem will continue being a staple within the beauty community.

Stay tuned here for more news surrounding Ulta stocking The Ordinary’s products.

While you’re here, find out more about The Ordinary’s suncare.

Read Full Article
Source
The Cut
SkincareMakeupSephoraUltaThe OrdinaryDeciem

You may also like

Beauty Brand Deciem May Be Leaving the Shelves of Sephora Soon
Beauty

Beauty Brand Deciem May Be Leaving the Shelves of Sephora Soon

It’s switching sides to another huge retailer.
3,632 Hypes
The Ordinary Is Launching a Sunscreen in Time for Summer
Beauty

The Ordinary Is Launching a Sunscreen in Time for Summer

“We just need to learn to respect our sun.”
1,510 Hypes
The Museum of Ice Cream Is Launching a Sweet Makeup Collab With Sephora
Beauty

The Museum of Ice Cream Is Launching a Sweet Makeup Collab With Sephora

Sneak a peek at the collection, including a set of sprinkles-filled makeup brushes.
3,933 Hypes
The Museum of Ice Cream x Sephora Makeup Collab Is Filled With Sprinkles and Popsicles
Beauty

The Museum of Ice Cream x Sephora Makeup Collab Is Filled With Sprinkles and Popsicles

Here’s your first scoop of the mouthwatering collection.
1,491 Hypes
Sephora Is Giving Away Mini Versions of the Fenty Beauty Pro Filt'r Foundation
Beauty

Sephora Is Giving Away Mini Versions of the Fenty Beauty Pro Filt'r Foundation

Here’s how you can get your hands on one – or a few.
4,096 Hypes

What to Read Next

The Top 3 Products From the Brand That Makes Makeup for High Maintenance Women
Beauty 

The Top 3 Products From the Brand That Makes Makeup for High Maintenance Women

Meet IL MAKIAGE.
1,945 Hypes

Dover Street Market Singapore Is Having a Sneaker Sale Online Right Now
Footwear

Dover Street Market Singapore Is Having a Sneaker Sale Online Right Now

Here are our top five picks featuring Vans, Common Projects and more.
1,599 Hypes

Daily Paper Interprets Its Colorful SS18 "Transcends Borders" Collection with New Editorial
Fashion

Daily Paper Interprets Its Colorful SS18 "Transcends Borders" Collection with New Editorial

Shot in London.
898 Hypes


Take a Look at MAC's Exclusive Film 'A-Z of Aaliyah,' Featuring Her Closest Friends
Beauty

Take a Look at MAC's Exclusive Film 'A-Z of Aaliyah,' Featuring Her Closest Friends

Highlighting her most memorable career moments.
1,030 Hypes

Jorja Smith's Debut Album 'Lost & Found' Is Finally Here
Entertainment

Jorja Smith's Debut Album 'Lost & Found' Is Finally Here

We’re into it.
476 Hypes

UPDATE: More Details on IKEA's Collaborations with adidas & Saint Heron Emerge
Home

UPDATE: More Details on IKEA's Collaborations with adidas & Saint Heron Emerge

Take a sneak peek at what’s to come.
11,845 Hypes

More ▾