Sephora Becomes the Toronto Tempo's First Founding Partner
The beauty giant is betting big on Canada’s inaugural WNBA team.
Canada’s first-ever WNBA team is announcing its inaugural partner — beauty retailer, Sephora. Starting in 2026, when they take the court, the brand’s logo will appear on their jerseys, alongside a range of exciting ventures.
Throughout the multi-year alliance, Sephora will not only collaborate with the Tempo through unified campaigns but also in-store events, community initiatives, in-arena programming and social media.
Two years ago, the WNBA revealed that Toronto would be home to the league’s first expansion team outside the United States, marking a significant step into Canada. “From day one, we’ve been building so much more than a sports team with the Toronto Tempo — we’ve been building a community,” Toronto Tempo President Teresa Resch said in a press statement. “And there is no brand in Canada better suited to help us deliver on that vision than Sephora Canada.”
Sephora’s relationship with the Toronto Tempo is meaningful as it marks one of its first major forays into professional sports. They’re also sponsoring a new women’s sports league, Unrivaled.
“We jumped at the chance to help build this team from the ground up and shape the cultural conversation in Canada around beauty and basketball through our partnership with the Toronto Tempo,” noted Allison Litzinger, SVP, of Marketing for Sephora Canada, in a press statement. “Women’s basketball embraces the unique identities of athletes who bring their full selves to the game, on and off the court.”
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For more sports news, check out our coverage of lululemon and Runna’s new program.
