Revlon has tapped dancer and performance artist Mette Towley as its new global brand ambassador. Towley’s appearance in Pharrell and Rihanna’s “Lemon” video catapulted her into stardom resulting in campaigns with G-Star and Beats by Dre. She leads Revlon’s “Live Boldly” visual which also features ballet dancer David Hallberg.
The two wear new upcoming products including the Volumazing mascara which launched in May. We see Mette in a smoldering smoky eye that complements her edgy style and expression. She shares her excitement for the new partnership:
“I’m very grateful and excited to have received this opportunity to partner with Revlon, a brand that supports my passion for beauty and the arts. I look forward to our partnership being a great catalyst to inspire others to embrace their individuality and live boldly.”
Watch the thrilling clip above and stay tuned for more from the campaign.