YSL Is Opening a Beauty Hotel in New York City Featuring Five Floors
Launching on September 8.
Recently we’ve shared in-depth looks at pop-up shops brought to New York City by Serena Williams and online e-tailer Depop. Now, beauty enthusiasts get to revel in their own space. YSL announces the launch of the YSL Beauty Hotel which will launch in New York.
Officially opening during New York Fashion Week, the five-floor exhibition will be hosted at the World of McIntosh Townhouse in SoHo. In January of last year, the beauty line launched a similar hotel in Paris while Hong Kong was graced with a pop-up earlier this past week. This time around, each room will showcase YSL Beauty’s most recent launches including the Rouge Pur Couture The Slim lipstick and the Black Opium Eau de Parfum which was recently featured in a new campaign starring Zoë Kravitz.
According to ELLE, the activation will also feature a chic lounge surrounded by purple sofas, a “study” and major views at the rooftop pop-up shop. You can also expect a café and an indoor pool. Additionally fragrance workshops will be ongoing and makeup counters will be available to try out different products.
The YSL Beauty Hotel will run from September 8 to 9. Stay tuned here as more details emerge. Below, check out the YSL Beauty Hong Kong Hotel for a sneak peek.
YSL Beauty SoHo Pop-Up
214 Lafayette St.
New York, NY 10012