Following her collaboration with Reebok, Victoria Beckham has unveiled an exclusive T-shirt to mark the 10th anniversary of her namesake label. Well known for her often self-deprecating slogan tees, the former Spice Girl is applying her own brand of dark humor to this chic piece too. Although unlike her previous T-shirts, this one features an iconic graphic rather than a tongue-in-cheek phrase.
Back in SS08, Victoria Beckham’s legs infamously starred in a Marc Jacobs campaign, as they sprawled out of a huge MJ-branded bag. At the time, Beckham was working on her own debut collection, which is why she decided to revisit this image in honor of her decade in the industry. Juergen Teller turned his lens on the popstar-turned-designer in the same position once more, only this time, it’s a Victoria Beckham bag that she’s trapped inside. The image will be printed onto a limited-run of white tees, which will be sold on her web store, as well as at Dover Street Market London on September 16 for £115 GBP (approx. $150 USD) – just after Beckham’s much-awaited return to London Fashion Week.
Beckham herself is also set to appear in-store at DSM on the day, as if you needed another excuse to add this T-shirt to your wish-list. In related news, have you seen Victoria Beckham’s short film for Vogue?
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I’m so thrilled to have partnered once again with Juergen Teller to celebrate 10 years of my Victoria Beckham brand! Juergen appearing in one of the images was really important to me – collaborating with him again was incredibly special and I wanted to be sure to document it. Shop the limited edition tee at my website and keep an eye out for the Eva clutch coming later this week x VB #VBSince08