Debuting at Pitti Uomo, FILA‘s new premium line FILA Fjord is focusing on the modern and contemporary designer market. Based on the label’s signature slogan, “The Measure of Perfection,” the new brand pays homage to FILA’s Italian sportswear heritage while taking on a new creative vision curated by Astrid Andersen and Elgar Johnson.
Created with a natural and sustainable lifestyle in mind, the new range is priced between €50 EUR to over €1,000 EUR ($57 USD to $1,150 USD). “This aesthetic is already perceived as contemporary designer wear,” said Astrid Andersen about the new range, adding that “FILA Fjord is about matching that perception with the highest possible quality at an elevated but accessible price point. I have always pushed the sportswear category that bit further in this respect and translating this idea through a brand as familiar as FILA with FILA Fjord epitomises that philosophy.”
Featuring knitwear, technical outerwear, tailored wool coats and more, the collection merges sportswear with luxury. Take a look at the FILA Fjord debut presentation in the gallery above, and stay tuned for more from the new premium line.