Alysia Liu Is Louis Vuitton's Latest House Ambassador
Bringing a touch of gold to the French house.
Louis Vuitton just went for gold, welcoming Olympian and pop culture sensation Alysa Liu to the family as an official house ambassador. After a 2026 Winter Olympics run that captivated the world with her personality, style and technical ability on the ice, the figure skater has slowly gained her footing in the fashion industry, and the French house won the race for her signature.
Bringing her infectious energy to the brand, Nicolas Ghesquière has heaped praise on the athlete, saying in a press release “Alysa Liu embodies the modern Louis Vuitton Woman — confident, creative, and utterly fearless. Her dynamic energy and individuality resonate with the House’s spirit, and she inspires us all to embrace audacity in every form.”
Liu sat front row at Louis Vuitton’s Fall/Winter 2026 show during Paris Fashion Week earlier this year, and soft-launched the partnership in a full LV look at the Vanity Fair Oscar Party. Joining the likes of Zendaya and LISA, as well as athletes like Jude Bellingham and Carlos Alcaraz, Liu just became the newest member of an exclusive club.
Get ready to see those iconic stripes in monogram — the world’s favorite athlete is a Louis Vuitton girl.
In other news, Olivia Rodrigo just became Barcelona’s shirt sponsor.
