Facebook has just announced that it will be rebranding to “FACEBOOK” in order to differentiate Mark Zuckerberg‘s parent company from the popular social networking site and app. The capitalized version will appear on all of FACEBOOK’s services like the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. As seen in the images above, all of the platforms owned by the tech giant will be incorporated with “from FACEBOOK” on the bottom of the screen in the coming weeks.
According to the company, this brand change is a way to better communicate its ownership structure to the people and businesses who use its services, as well as build a better community and expand its audience. In related news, Facebook is reportedly looking to remove its likes function.
Introducing Our New Company Brand https://t.co/vEiaUZKufe
— Facebook Newsroom (@fbnewsroom) November 4, 2019