Sanrio and Baby-G have teamed up to celebrate the 45th anniversary of everyone’s favorite pop culture cartoon, Hello Kitty. The new timepiece collaboration features two co-branded watches – one in pink, and the other in white.
The Baby-G BGA-150KT-4B watches are inspired by the quilt-stitch pattern of the Hello Kitty Quilt-series which was wildly popular in the ’90s. The design is featured on the dial and also along the flower-shaped metal piece. Additionally, to celebrate Baby-G’s 25th anniversary, a flower with the letter “B” appears at the 5 o’clock position. Hello Kitty’s face appears at the 9 o’clock position. Each watch comes with a mini Hello Kitty bag and display stand.
The Hello Kitty x Baby-G watch collection will be available on March 15 in-store at Sanrio and online at the brand’s official web store in addition to Casio storefronts for $150 USD. Take a look at the capsule in the gallery above.
- Fashion Press