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Fashion

Balenciaga Enters a Virtual World in Its Latest Campaign

Peep the Summer 2019 video.

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Balenciaga Enters a Virtual World in Its Latest Campaign

Peep the Summer 2019 video.

For its latest campaign, Balenciaga is all about the virtual world. The Demna Gvasalia-led label just revealed its Summer 2019 video campaign, which features a range of pieces including apparel, accessories and shoes. The campaign is set up to replicate a retro action movie, complete with bad visual effects and exaggerated scenarios.

Showcasing a selection of the best pieces from the collection, the video gives us a closer look at accessories like futuristic sunglasses, logo bags, tapered suits and luxury bags.

Take a look at the Summer 2019 campaign in the gallery above, and don’t miss Balenciaga’s exclusive capsule with Farfetch.

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