Fashion

Napapijri's SS19 Campaign Has Arrived — Take a Look

The “Future Positive” photo spread is one you don’t want to miss.

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1,311 Hypes

Napapijri's SS19 Campaign Has Arrived — Take a Look

The “Future Positive” photo spread is one you don’t want to miss.

Italian label Napapijri has released its Spring/Summer 2019 campaign entitled “Future Positive.” Via a press release the brand shares more behind its inspiration:

“[SS19] envisions an unlimited future where different inspirations come together to form a collage of aesthetic influences and cultures. The main concept is a play on the multidimensional realities that new generations experience in their life today. As the Napapijri Tribe unites and goals merge, opportunities for self-empowerment, mind-awakening, and spiritual growth appear unlimited. It is here that the ‘future positive’ vision is represented by a powerful reference of unity and self-expression.”

The backdrop for the photo spread is a sunny city with blue skies offsetting the cozy casual clothing. Scroll through the SS19 collection above and also be sure to catch the season’s campaign video below.

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