Reebok Debuts Pride Month Pack Featuring Reimagined Classics
Proceeds support an LGBTQ-focused company, Fenway Health.
Each design comes with a rainbow-colored Pride flag which replaces the Reebok flag. Additionally, the all-white trainers come with rainbow thread stitching throughout. In an official press release, Reebok shares that a portion of the proceeds from the collection will be donated to Fenway Health to “support the ongoing mission of enhacing the wellbeing of the LGBT community, and all people, through access to the highest quality health care, education, research and advocacy.”
Matt Blonder, VP of Digital Brand Commerce at Reebok and co-chair of the brand’s Colorful Soles LGBTQ+ employee resource group, has also shared an official statement:
“Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness. Inclusivity has been an intrinsic part of building our foundation, so working alongside a health center like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”
Reebok’s “Pride” pack will be available on May 15 at reebok.com. Pricing starts at $70 USD.
In case you missed it, check out Reebok’s “Neon” Pack which dropped earlier last month.