Originally teased in April, Virgil Abloh and Evian‘s collaborative New York pop-up launched earlier this week. Located in NYC’s SoHo district, the immersive pop-up space gave fans the opportunity to win one of the limited-edition bottles designed by Abloh.
Constructed in minimalistic white tones, the event space was accentuated with vibrant colors from imagery which appears throughout. Co-branded logos and the collection’s name, “One Drop Can Make A Rainbow” were emblazoned on the walls. At the DJ station, a limited number of collaborative, reusable SOMA bottles were on hand, while the most attention was given to Abloh’s custom glass Evian bottles.
A total of 40 SOMA bottles were spotted at the event in addition to the aforementioned glass water bottles. These accessories were created with rainbow-inspired dots on the outside paired with “Rainbow Inside” branding. 10 of the bottles actually featured Abloh’s handwritten signature, these were raffled off during the event.
Take a look inside Evian x Virgil Abloh’s “Drip Drop” pop-up in the gallery above.
While you’re here, check out the news surrounding Off-White™ ranking at the top of the Lyst Index again.