5 Gender-Fluid Beauty Brands You Need to Know

Peep our favorite items from these forward-thinking labels.

Beauty 
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Beauty no longer has one type of look, skin tone or shape. Growing representation in media and entertainment has directly impacted the expectations of consumers. People are looking to hone their natural features, experiment with makeup and create their own standards without outside input. Brands have begun to cater to this new way of thinking tearing down the gender divide in the beauty industry and offering products that literally anyone can use.

In honor of Pride Month, we chose our favorite products from labels that are breaking new ground. Graffiti Collective, Noto, DedCool, Menos Mas and No Society are ushering in a new wave of representation for all people. We’re shining the spotlight on products you want to try out this summer. Skincare, makeup and fragrance are all covered in the gallery below.

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