Fear of God Unveils Affordable Selections for a New ESSENTIALS Drop
Fall staples.
While summer is in full swing, it’s time to get our wardrobes ready for Fall/Winter 2019 season – Jerry Lorenzo just revealed the newest campaign for Fear of God‘s ESSENTIALS. With the line being known for its accessibility with lower pricepoints than Fear of God products, this season we’ll see drops of two distinct collections.
The “Fashion” collection, one of the two new sub-labels, features elevated pigment washes along with tonal branding embroidered on pieces like shorts, sweatshirts and sweatpants. These items will arrive in light heather grey, taupe, washed black and vintage lemonade. Meanwhile, the “Core” collection will include more overt logo placements done with 3M application on nylon windbreakers, volley shorts, coach jackets and more. Colorways range from white and faded black to dark heather grey and cream.
Apart from the two new sub-labels, the ESSENTIALS FW19 drop will include staples like oversized tees and hoodies, as well as accessories, messenger bags, backpacks, duffle bags and socks. Highlight items from this range are the new Vintage Runner and Backless Runner silhouettes.
The FW19 ESSENTIALS products are set to launch in late July and early September, with the Vintage and Backless Runners dropping around late October at $295 USD, in-store at retailers like Nordstrom, Selfridges and IT and online at Pacsun and SSENSE.
