Get Summer-Ready With Urban Decay's All-New Stay Naked Collection
Vegan and cruelty-free products featuring up to 50 different shades.
If you’re seeking new base makeup items to try out this summer, look no more. Urban Decay has revealed its all-new Stay Naked collection featuring long-wear foundation, concealer and correcting shades. With medium buildable coverage, all of these products are made to last up to 24 hours and are waterproof, breathable and most importantly, vegan and cruelty-free.
The Stay Naked Weightless Liquid Foundation arrives in a total of 50 shades, from “10NN,” described as “ultra-fair natural with a neutral undertone,” all the way to “90CB,” an “ultra-deep cool with a plum undertone.” Featuring a diverse range of undertones like pink, green, blue, neutral, yellow, orange and red, this formula is made for any skin color and skin type. The product can be applied using the new Build + Blend Sponge.
The Stay Naked Correcting Concealer features 25 different shades created with 9 shade intensities, 3 mastertones and 5 undertones to cover any imperfections on the skin. A semi-matte formula, the product is created to last all night with no touch-ups required. The doe-foot tip allows precise application, with the curvy side for heavier doses of the formula for extra coverage.
Just like its name, the Stay Naked Pro Customizer is used for customizing your base makeup products according to your needs. The Pure White shade is for brightening foundations, concealers and blushes, while the Pure Red shade is used for covering under-eye circles and getting rid of discoloration or hyperpigmentation.
The foundation is priced at $39 USD, sponge at $18 USD, concealer and corrector at $29 USD each. The full range will be available at Urban Decay’s online store on July 19, and Ulta‘s online and offline stores on July 21 along with other stores like Sephora, Macy’s and Nordstrom on July 29.