Calvin Klein’s #MYCALVINS IRL campaign is all about blurring the lines between a celebrity’s public image and private life. The underwear campaign features two versions of imagery placed side-by-side — one clean black and white studio shot and another a more candid, raw image. Both versions are meant to show that being both posed and perfected as well as stripped back and unfiltered are equally as sexy.
Scroll through the gallery above to see supermodels Bella Hadid, Naomi Campbell and Cara Taylor as well as other familiar faces including Diplo, Jacob Elordi, Lay Zhang, Beth Ditto, Odell Beckham Jr., Matthew Noska and Jelly Lin.
The photos highlight Calvin Klein’s Fall 2019 underwear offerings. Key pieces include a new Neon line and 1981 Bold pieces, as well a Liquid Touch tailored women’s bras. Watch the video below to see the products in action.
For more underwear and bra options, take a look at Rihanna’s pastel Savage X Fenty collection.
View this post on Instagram
Remove the filter and watch what happens #IRL: featuring @naomi, @bellahadid, @jacobelordi, @obj, @diplo, @bethditto, @zyxzjs @matthew_noszka, @cara_taylorrr and @jellylinyun. #MYCALVINS ➡️IN REAL LIFE. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Directed by @bardiazeinali ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop their looks now at calvinklein.com 1981 Bold Unlined Cotton Bralette [US, EU] 1981 Bold Bikini [US, EU] 1981 Bold Trunk [EU, Asia] 1981 Bold Joggers [EU] CK Black Lightly Lined Perfect Coverage Whim CK Black Hipster Whim [US, EU] CK Black Trunk [EU, Asia] CK Black Petal Lace Push Up Plunge [US, Asia] CK Black Micro Low-Rise Trunk Floral Print [US, Asia] CK Black Micro Low-Rise Trunk [US, Asia] Neon Unlined Bralette [US] Neon High Cut Bikini [US] Neon Joggers [EU, ASIA] Neon Boxer Brief [EU, Asia] Neon Micro Low-Rise Trunk with Caution Tape [EU, Asia] Invisibles Lightly Lined Triangle [US, EU] Invisibles Hipster Black [US, EU] Liquid Touch Lightly Lined Perfect Coverage [US, EU] Liquid Touch Bikini Black [US, EU] Perfectly Fit Lightly Lined T-shirt Bra [Global] Seductive Comfort with Lace Lift Demi [US] Seductive Comfort Lace Bikini Black [US, UK] Ultra Soft Modal Boxer Brief [US]