Calvin Klein unveils its latest collection #MYCALVINS CUSTOM. For the first time, the brand offers a chance for customers to customize iconic Calvin Klein underwear styles with a variety of bold patches, vibrant colors and statement-making phrases. To kick off the release of the range, Bella Hadid and Shawn Mendes appear in an accompanying campaign.
Detailing on different pieces can range from a set of text phrases, emoji patches and more. Additionally, customers are given a wide range of color combinations to use across CK underwear styles for men and women. After selecting the color combination of your choice, you’re able to add more accents.
Calvin Klein’s #MYCALVINS CUSTOM is currently available at the brand’s website. Pricing starts at $28 USD for women and $34 USD for men.
While you’re here, take a look Calvin Klein’s last campaign starring Noah Centineo.