Upon revealing the Renew Initiative which aims to create sustainable and innovative products, Converse has unveiled the second iteration of the new strategy. A new line of Chuck 70s arrive with upcycled denim jeans, created in collaboration with UK-based vintage retailer Beyond Retro.
This is a project which began more than four years ago by Converse employees, knowing that denim is one of the most landfilled fabrics in the fashion industry. After years of experimentation, they’ve developed a way to create sneakers from jeans. The denim used for these pieces are sourced from Beyond Retro, which are then sorted into three shades – light, medium and dark – to create the shoe panels. This makes each and every pair of the Chuck 70s unique as is each pair of jeans.
The Converse Renew Denim Chuck 70s arrive in the High and Ox Low iterations which are available in three different washes. A white rubber midsole contrasts the entire look along with the toe cap, shoelaces and the Converse license plate placed on the side.
Scroll through the gallery above to take a closer look at the sneakers, which are slated to drop on August 22 at select retailers and the brand’s online store. The Ox Low will set you back £75 GBP (approximately $90 USD) and the Chuck 70 High will be priced at £80 GBP (approximately $96 USD).
For more sustainable fashion, take a look at adidas by Stella McCartney’s Fall/Winter 2019 campaign fronted by Grimes.