G-SHOCK Harkens Back to the ‘90s for Its Newest Series of Watches

Blast from the past.

Fashion 
1,231 Hypes

The ‘90s are back as evidenced by the newest series of referential watches released by G-SHOCK. Putting a fresh spin on the popularized S-Series, the latest offering of analog-digital watches, dubbed GMAS140-1A and GMAS140- 4A, are reimagined with a wholly new look, fashioned in soft, subtle shades. 

Similar to the design of the G-SHOCK GA-140, each of the standout styles features a ‘90s-inspired motif that resembles a retro, stereo component device or portable music player. The new look is defined by its new face and hand design, available in a range of understated colors like pink, blue, purple and lime, that mimic the hues of modern-day sneakers. 

With its sleek overhaul and pastel colorways, the latest series from G-SHOCK marries retro and modern styling together in the lookbook above. The GMAS140-1A and GMAS140- 4A retail for $99 USD and are available for purchase at G-SHOCK retailers or the brand’s site

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Stylist
Danielle Combs/HYPEBAE
Clothing
Stussy, Carhartt WIP, MISBHV, Lidow Archive, Converse

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