Jaden Smith Reveals His Upcoming Selfridges Pop-Up
Offering UK-exclusive ‘ERYS’ pieces, customized Levi’s and more.
Later this month, Jaden Smith will be launching a pop-up inside Selfridges‘ Designer Street Room. Dubbed “ERYS PRESENTS: EVERYTHING BAD FOR YOU,” the space will include a selection of UK-exclusive pieces from his MSFTS Trippy Summer collection, as well as a handful of ERYS merch pieces, Levi’s denim and 100 vintage T-shirts screen printed with ERYS branding.
Not only will the pop-up be offering the singer’s pieces, Jaden Smith is also encouraging customers to donate clothing while purchasing the new items. Whoever is attending the ticketed launch in Selfridges’ iconic skate bowl is asked to bring one piece of clothing, which Smith will later donate to Centrepoint, which is a UK youth homeless charity supporting young adults.
Take a look at some of the ERYS pieces in the gallery above, and stay tuned as Jaden Smith’s pieces are set to drop exclusively at Selfridges on September 17. The pieces will later be available at Selfridges locations in Birmingham, Manchester as well as online.
