This week, Kim Kardashian launched her brand new shapewear line SKIMS which reportedly sold out during the first couple of minutes of going live, according to TMZ. Reports say that the reality TV star’s company earned a total of $2 million USD in sales, with nothing retailing for over $100 USD.
TMZ also stated that the sales numbers are “unprecedented for shapewear and undergarment brands” in comparison to Spanx which made a total of $4 million USD in sales within its first year alone. However, due to the number of followers Kardashian has on Instagram and Twitter, her brand was promoted to almost 147 million people which helped sales immensely.
For those who weren’t able to get their hands on the new shapewear pieces, Kardashian assured fans that she and her team are “working overtime to get everything restocked ASAP.”
In other news, here’s what to expect from the KKW Beauty x Winnie Harlow collection.
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Wow! Thank you to everyone who supported our @skims launch day yesterday, it was beyond what I could have imagined and I’m so incredibly thankful! For anyone that didn’t have a chance to shop yesterday, we still have some of the shapewear still in stock in colors Onyx, Umber and Oxide and many of my must have underwear and bra essentials that are perfect everyday basics. If the @skims item you wanted is sold out, pls follow our Instagram page and visit our website to sign up for restock alerts! Our teams are working overtime to get everything restocked ASAP and my goal is to get our business to a point where we can make my shapewear and essential underwear items available and accessible always. I cannot wait to see everyone in your @skims. Pls be sure to tag me when you receive your order and let me know what you think!!!