Footwear

Would You Cop This Limited-Edition Hello Kitty x Reebok Instapump Fury OG?

Get ready Sanrio fans – there’s a Gudetama version too.

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Would You Cop This Limited-Edition Hello Kitty x Reebok Instapump Fury OG?

Get ready Sanrio fans – there’s a Gudetama version too.

Reebok recently partnered with BAIT for a Toy Story-inspired Instapump Fury sneaker and now its set its sights on yet another beloved character: Hello Kitty. Sanrio‘s famous cat acts as the muse for this chunky trainer, which was originally released in 1994.

Arriving in both adult and children’s versions, the standout laceless sneaker has a white, mixed-material upper and boasts the iconic red bow across the midfoot. Kitty’s face is also spotted outlined on the black pump button which acts as a replacement for the laces, allowing you to adjust the fit of the sneakers via the air chamber technology. On the back, Kitty’s face appears on the heel just above some diagonal stripe detailing and the sneakers are completed with Hello Kitty branded heel tabs. If you’re a fan of Sanrio’s more lethargic hero, Gudetama, the same sneakers are available in a yellow and white version, complete with adorable Gudetama detailing throughout.

Take a closer look at the kicks in the gallery above; they’ll be releasing in Japan on September 23 at Reebok‘s web store before receiving a wider, global drop date. In related news, did you see designer JimmyPaul’s Hello Kitty collection at London Fashion Week?

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