Meet Tracee Ellis Ross' Curly Haircare Brand, Pattern

For curly, coily and tight-textured hair.

Beauty
1,677 Hypes

Beauty fans rejoice, Tracee Ellis Ross has just announced that she will be releasing her own haircare line. Named Pattern, the range is created for curly, coily and tight-textured, 3B to 4C hair.

In an Instagram post, Tracee Ellis Ross talks about how the brand is a project she dreamed of 20 years ago and has spent the past 10 years creating. Working with chemists, she tested over 74 samples and created the line with safe ingredients in the formula. Not only that, the range is designed with large packaging and accessible pricing to meet consumers’ needs.

In an interview with WWD, the actress-turned-mogul talks about the politics of beauty and aesthetics, and how that has always been rooted in patriarchy. Similar to how there is now space for makeup brands such as Fenty Beauty to create large ranges of foundations for all skin tones, there is now space in the hair industry to create products for differing hair types.

She continues on to talk about her experience growing up with relaxing and pressing her hair, and wearing a ponytail so tight that it gave her headaches. Her own hair journey has been long, and it has taken her time to get to know and accept her own natural hair. Now, she has taken that experience and translated it into Pattern.

Tracee Ellis Ross’ collection includes one shampoo, three targeted conditioners, a leave-in conditioner and two hair serums. The range will also include hair tools such as a rubber shower brush, hair clip and a microfiber towel to protect curls.

Pattern launches on September 9 at 9 a.m. EST on the brand’s website and will release two weeks later on Ulta. The range will be priced between $9 USD to $42 USD.

While you’re waiting, take a look at Oribe ambassador Stacey Ciceron’s beginners guide to taking care of curly hair.

 

View this post on Instagram

 

Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀ ⁠⠀ @patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀ ⁠⠀ @patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠⠀ ⁠⠀ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⁠⠀ ⁠⠀ I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern

A post shared by Tracee Ellis Ross (@traceeellisross) on

 

View this post on Instagram

 

Countdown starts now. 9.9.19. Link in bio. #RockYourPattern

A post shared by PATTERN (@patternbeauty) on

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