An Exclusive Look at Joyce x Marine Serre's Collaborative Collection
The range features eccentric separates, accessories and more.
Independent designer Marine Serre holds a unique position in the swift-paced fashion industry. Known for producing streetwear with nods to cultural influences, Serre has met much success over the past few years. Mainly, the LVMH Prize she took home in 2017 solidified her role as one of the names to know in the crowded fashion market.
To understand Serre, it’s important to note that she attended the prestigious La Cambre Mode(s) Belgian Fashion Design Academy. During her career, she also interned at Maison Margiela, Alexander McQueen and Dior. Following these roles, Serre worked as junior designer at Balenciaga working with Demna Gvasalia for a year.
Now, after presenting a number of critically acclaimed collections, she has officially unveiled a newly designed collaborative capsule alongside Joyce. We were recently granted an exclusive look at the lineup in Hong Kong.
Serre explains that the range should be referred to as “futurewear” since she wanted to make sure the collection merged fashion and sustainability. The pattern-heavy lineup is marked by the fashion house’s crescent moon motif. Standouts in the range include a multi-colored dress created with gold pins and Serre’s personal scarves and a reflective yellow dress. More staples are made up of graphic T-shirts and logo-heavy denim.
During the appointment, Serre spoke about her time at Balenciaga which was also marked by the creation of her eponymous brand. She came up with the moon emblem during this period of her life. Additionally, she spoke about meeting with the late Karl Lagerfeld who she noted was nice and down to earth — she believes all designers should be like this, and sees herself as a regular person.
Take a look at the Joyce x Marine Serre collection in the gallery above. While you’re here, take a look at HBX’s latest editorial highlighting new arrivals from Marine Serre.