Fashion

Louis Vuitton's SS20 Campaign Is a Dreamy Floral Fantasy

Highlighting Virgil Abloh’s pastel-heavy collection.

7,499 Hypes

Louis Vuitton's SS20 Campaign Is a Dreamy Floral Fantasy

Highlighting Virgil Abloh’s pastel-heavy collection.

For its latest campaign, Louis Vuitton travels to a dreamlike land, highlighting Virgil Abloh‘s highly anticipated Spring/Summer 2020 collection for the luxury label. Dubbed “Footprints,” the visual is shot in Morocco’s picturesque Tangier and Chefchaouen locations, lensed by photographer Viviane Sassen.

Abloh’s range is filled with flowers and pastel hues, creating a bold collection with feminine influences in both silhouette and color, drawing from the designer’s own streetwear background as well as traditional house design cues. A frequently seen motif throughout the campaign, florals are featured across both accessories and apparel, and is an ongoing theme in Virgil’s collections for the Parisian house. Also tapping into the idea of boyhood, which has been another underlying theme in the designer’s previous presentations, ideas like flower-picking and kite-flying can be seen in the campaign imagery, with Louis Vuitton explaining that the childhood references are to be “universally relatable,” and adds that they “serve to bind us together in all our diversity across counties, countries, and continents.”

Take a look at the Spring/Summer 2020 Louis Vuitton campaign in the gallery above, which features models and talents locally scouted in Morocco.

Read Full Article
Text By
Share this article

What to Read Next

Louis Vuitton's 45 Scent "Perfume Atlas" Is A Luxury Fragrance Fantasy
Beauty

Louis Vuitton's 45 Scent "Perfume Atlas" Is A Luxury Fragrance Fantasy

Created by Jacques Cavallier Belletrud.

Louis Vuitton's FW24 Celebrates Ten Years In The Making
Fashion

Louis Vuitton's FW24 Celebrates Ten Years In The Making

Creative Director Nicolas Ghesquière serves a masterclass in nostalgia.

Lunch is the New Luxury, According to Pharrell and Louis Vuitton
Fashion

Lunch is the New Luxury, According to Pharrell and Louis Vuitton

Sandwich storage will never be the same again…


Louis Vuitton's LV Remix Collection Brings Back the Much-Loved Monogram
Fashion

Louis Vuitton's LV Remix Collection Brings Back the Much-Loved Monogram

With a campaign starring Shay Mitchell, Phoebe Dynevor, Lous & the Yakuza and Nana Ouyang.

'032c' Interviews Kim Jones in His Massive London Home
Fashion

'032c' Interviews Kim Jones in His Massive London Home

Talking interiors, reading books and the meaning of collecting with the Dior designer.

Myro's Plant-Based Deodorant Is the Sustainable Product You Need in Your Routine
Beauty

Myro's Plant-Based Deodorant Is the Sustainable Product You Need in Your Routine

Arriving with customizable packaging and in a handful of scents.

Reebok's New DMX Trail Shadow Sneakers Pay Homage to '00s-Style Running Shoes
Footwear

Reebok's New DMX Trail Shadow Sneakers Pay Homage to '00s-Style Running Shoes

Arriving in vibrant shades.

Pangaia's Seven Color T-Shirts Are Inspired by Beautiful Mother Nature
Fashion

Pangaia's Seven Color T-Shirts Are Inspired by Beautiful Mother Nature

Are you feeling “Celestial Blue,” “Saffron Yellow” or “Orchid Purple?”

Jennifer Lopez and Kendall Jenner Star in Versace's Futuristic SS20 Campaign
Fashion

Jennifer Lopez and Kendall Jenner Star in Versace's Futuristic SS20 Campaign

The iconic Jungle dress just got a makeover.

The adidas YEEZY BOOST 350 V2 is Rumored to Arrive in 2 New Colorways for Spring 2020
Footwear

The adidas YEEZY BOOST 350 V2 is Rumored to Arrive in 2 New Colorways for Spring 2020

Dubbed “Flax” and “Linen.”

UPDATE: Ariana Grande to Perform at the 2020 Grammys Despite Last Year's Incident
Music

UPDATE: Ariana Grande to Perform at the 2020 Grammys Despite Last Year's Incident

Billie Eilish and Lizzo will also be performing at this year’s award show.

Emily Oberg Announces Sporty & Rich Wellness Club for Health and Fitness Lovers
Culture

Emily Oberg Announces Sporty & Rich Wellness Club for Health and Fitness Lovers

From workout routines and healthy recipes, to non-toxic beauty products and more.

The World's First-Ever ‘Harry Potter’ Store Will Open in New York City
Culture

The World's First-Ever ‘Harry Potter’ Store Will Open in New York City

Arriving at the Big Apple this summer.

Here's a First Look at the Dior x Nike Air Jordan 1 Low Silhouette
Footwear

Here's a First Look at the Dior x Nike Air Jordan 1 Low Silhouette

Only 4,700 pairs will be sold.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.