Fashion

Coach Champions the Importance of Family in Latest Holiday Campaign

Starring Jennifer Lopez, Kiko Mizuhara, Yuna and more.

2,707

Coach Champions the Importance of Family in Latest Holiday Campaign

Starring Jennifer Lopez, Kiko Mizuhara, Yuna and more.

In anticipation of the upcoming festive season, Coach has unveiled its latest holiday campaign dubbed “Holiday Is Where You Find It.” The editorial shoot stars the brand’s global faces such as Jennifer Lopez and Michael B. Jordan with their families, ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi, as well as other members of the Coach family including Camila Morrone, Megan Thee Stallion, Quincy, Yuna and Ramla Ali.

The campaign spotlights the house’s signature Beat Shoulder Bag inspired by the downtown attitude of New York, along with its new Hitch Backpack and Belt Bag for men. Bringing the entire shoot to life, Coach teamed up with photographers and directors across the globe such as Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro.

Take a closer look at the uplifting visuals in the gallery above. Coach’s holiday collection is now available online.

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