Maggie Marilyn’s Eco-Friendly "Somewhere Sport" Line Is for the Minimalists
The timeless collection will be making up most of the label’s offerings for product circularity.
Having released its “Season 11” collection, New Zealand-based sustainable brand Maggie Marilyn has now unveiled its new “Somewhere Sport” range, along with the announcement of changes in its now-DTC business model. The launch arrives as part of the label’s effort to “use fashion to make a better world.”
Entirely traceable, the “Somewhere Sport” line features seasonless items like sweats, tees, track shorts, linen shirts and more. The evergreen essentials, which first launched in 2019, are made with organic or repurposed fibers that are recyclable and compostable. With the aim to build a more circular business, Maggie Marilyn will now be shifting its inventory ratio from 80 percent seasonal collections and 20 percent “Somewhere” essentials, to 95 percent “Somewhere” and five percent “Forever” capsules, which are more seasonal than the staple pieces.
Additional announcements include a new scheme through which customers can return pre-loved items to be repaired for free. Initially launching in New Zealand and Australia only, Maggie Marilyn will be looking to bring this service globally next year. The label will also be working on a program that recycles the “Somewhere” garments once they reach the end of their product life. Lastly, the brand has shared it will never go on sale moving forward, emphasizing that clothing does not devalue over time.
Available in UK 6 to 20 size options, the “Somewhere Sport” pieces are now available exclusively on Maggie Marilyn’s web store. You can learn more about the brand’s new model down below.
