KAWS Launches a New Augmented Reality Project Called, 'EXPANDED HOLIDAY'
Available in 12 major cities worldwide.
KAWS has just unveiled its new augmented reality (AR) project in collaboration with Acute Art – a platform that brings together artists and technology to produce compelling visual pieces. Dubbed EXPANDED HOLIDAY, the new type of artwork consists of three components: a public exhibition and two special artwork editions.
The AR experience sees Brian Donnelly’s signature KAWS Companion character covering his eyes and floating above key locations in 12 major cities around the world. Donnelly shared the concept behind his latest project in a press release saying:
“When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium.”
In addition to the free public exhibition, the two smaller artwork editions – a 1.8m and 0.45m version – are available for purchase via Acute Art’s website and app. Twenty-five editions of the 1.8m sculptures are available to purchase online and retails for $10,000 USD each. Owners will be able to place, capture and document these AR works at different locations. As for the 0.45m AR sculpture, this edition is time-based and comes in three colorways.
KAWS’ EXPANDED HOLIDAY exhibition will take place for two weeks, starting from today until March 26. In related news, here’s where you can cop the Dior x KAWS Companion doll.
You can view the AR sculptures at these 12 locations:
Doha (MIA Park – Museum of Islamic Art)
Hong Kong (Observation Wheel)
London (Millennium Bridge)
Melbourne (National Gallery of Victoria)
Australia New York (Brooklyn Museum)
New York (Times Square)
Paris (The Louvre Pyramid)
Sao Paulo (Ibirapuera Park)
Seoul (Dongdaemun Design Plaza)
Taipei (National Chiang Kai-shek Memorial Hall)
China Tanzania (Serengeti National Park)
Tokyo (Shibuya Crossing)