Art

KAWS Launches a New Augmented Reality Project Called, 'EXPANDED HOLIDAY'

Available in 12 major cities worldwide.

48,344 Hypes

KAWS Launches a New Augmented Reality Project Called, 'EXPANDED HOLIDAY'

Available in 12 major cities worldwide.

KAWS has just unveiled its new augmented reality (AR) project in collaboration with Acute Art – a platform that brings together artists and technology to produce compelling visual pieces. Dubbed EXPANDED HOLIDAY, the new type of artwork consists of three components: a public exhibition and two special artwork editions.

The AR experience sees Brian Donnelly’s signature KAWS Companion character covering his eyes and floating above key locations in 12 major cities around the world. Donnelly shared the concept behind his latest project in a press release saying:

“When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium.”

In addition to the free public exhibition, the two smaller artwork editions – a 1.8m and 0.45m version – are available for purchase via Acute Art’s website and app. Twenty-five editions of the 1.8m sculptures are available to purchase online and retails for $10,000 USD each. Owners will be able to place, capture and document these AR works at different locations. As for the 0.45m AR sculpture, this edition is time-based and comes in three colorways.

KAWS’ EXPANDED HOLIDAY exhibition will take place for two weeks, starting from today until March 26. In related news, here’s where you can cop the Dior x KAWS Companion doll.

You can view the AR sculptures at these 12 locations:

Doha (MIA Park – Museum of Islamic Art)
Hong Kong (Observation Wheel)
London (Millennium Bridge)
Melbourne (National Gallery of Victoria)
Australia New York (Brooklyn Museum)
New York (Times Square)
Paris (The Louvre Pyramid)
Sao Paulo (Ibirapuera Park)
Seoul (Dongdaemun Design Plaza)
Taipei (National Chiang Kai-shek Memorial Hall)
China Tanzania (Serengeti National Park)
Tokyo (Shibuya Crossing)

Read Full Article
Text By
Share this article

What to Read Next

BLACKPINK's Lisa Is Launching a Limited-Edition Photography Book
Culture

BLACKPINK's Lisa Is Launching a Limited-Edition Photography Book

Featuring 327 signed copies.
8,942 Hypes

Cult Beauty Label Haeckels Just Opened Its First Store in London
Beauty

Cult Beauty Label Haeckels Just Opened Its First Store in London

Serving up clean beauty products, a treatment room and more.
3,854 Hypes

Big Bang Officially Renews Their Contract With YG Entertainment
Music

Big Bang Officially Renews Their Contract With YG Entertainment

A new era for the K-pop group.
27,000 Hypes

'Sex Education' Fans Will Soon Be Able to Rent Otis' House in the UK
Film & TV

'Sex Education' Fans Will Soon Be Able to Rent Otis' House in the UK

“We’re going to have to be very careful with who we invite to stay there.”
3,604 Hypes

Kim Kardashian's SKIMS "Fits Everybody" Collection Is Finally Back
Fashion

Kim Kardashian's SKIMS "Fits Everybody" Collection Is Finally Back

Available in the label’s nine signature nude shades.
6,495 Hypes

Vans Creates Sensory-Inclusive ComfyCush Old Skool & Slip-On Sneakers to Support Autism Awareness
Footwear

Vans Creates Sensory-Inclusive ComfyCush Old Skool & Slip-On Sneakers to Support Autism Awareness

$100,000 USD from the proceeds will benefit the A.skate Foundation.
24,129 Hypes

Virgil Abloh and Jacob & Co. Elevate the Ordinary Paperclip in Their "Office Supplies" Jewelry Collection
Fashion

Virgil Abloh and Jacob & Co. Elevate the Ordinary Paperclip in Their "Office Supplies" Jewelry Collection

Arriving in the form of necklaces, bracelets and earrings.
9,910 Hypes

Sephora and L'Oréal Are Among the Most Innovative Beauty Companies of 2020
Beauty

Sephora and L'Oréal Are Among the Most Innovative Beauty Companies of 2020

According to an annual report by ‘Fast Company.’
5,126 Hypes

5 Things to Know About HBO's 'Gossip Girl' Reboot
Film & TV

5 Things to Know About HBO's 'Gossip Girl' Reboot

Read up on the cast, release date and more.
14,503 Hypes

An Editor's Photo Diary From Paris Fashion Week
Fashion 

An Editor's Photo Diary From Paris Fashion Week

An inside look at the hectic week.
3,354 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.