Selfridges Launches 'Creativity is Not Cancelled' Initiative
Featuring creatives like Craig Green and 16Arlington.
With the current effects of the coronavirus pandemic across the world, Selfridges has created the ‘Creativity is Not Cancelled’ initiative, which taps the luxury retailer’s massive community of creatives, tasking them to create a response to the word ‘together,’ and express and interpret it in their own way.
“While borders are being closed and social distancing impacts many communities across the globe, it feels more important than ever to find ways to stick together,” states the retailer, adding that, “Over the next few weeks, we’ll be sharing their work and celebrating creativity as an antidote to these challenging times.” The collaborations includes everything from spoken word poetry by James Messiah, to curated playlists and everything in-between.
The latest partnership features 16Arlington‘s Kikka and Marco, who created an at-home series focusing on their history as a couple, as well as their brand and “how to survive at home when you’re isolating with your significant other.” Take a look at their video for Selfridges’ ‘Creativity is Not Cancelled’ series below, and stay tuned as more creatives will be taking on the challenge within the coming weeks.